Make room
for yourself.
Considered textures.
A slower moment.
Essentials that make room for you.
Turn product discovery into a routine visitors can understand.
Tactile product pages and a preference-led ritual builder carry the same selection into the bag.
Warm colour, tactile surfaces and consistent product imagery establish Serein’s visual identity. The campaign direction carries through to a focused shopping demonstration.
ZXP developed the concept identity, product imagery, campaign stills and coded shopping demonstration, keeping the visual direction consistent across each part.
An original ZXP concept for a fictional skincare brand, with coordinated product imagery, campaign direction and shopping interactions.
Prepare a similar project brief