Serein
One identity, from campaign to product page.
Try the sample experienceAn original ZXP concept for a fictional skincare brand, with coordinated product imagery, campaign direction and shopping interactions.
01 / THE WEBSITE EXPERIENCE
Your everyday,
considered.
A few good essentials.
A moment that’s yours.
CLEANSE / NOURISH / REPEATThe brief, approach and deliverables
The brief
Create a recognizable identity for a skincare collection and carry it through the campaign, product page and shopping experience.
The design response
Warm colour, tactile surfaces and consistent product imagery establish the brand’s character. The product page keeps essential information and the next action close together.
What’s included
- Collection and product page concepts
- Responsive shopping interactions
- Original product art direction
- Coordinated product and social campaign concepts
Explore the interactive concept
A MOMENT FOR YOU.The Daily
Serum.
A little care, morning and evening. A golden addition to your everyday ritual.
30 mL / CONCEPT PRODUCTShopping simulation only. No order, payment or personal details are collected.
The product story
Soft light, amber tones and a tactile finish establish the direction. A live store would add verified ingredients, usage instructions and delivery information.
From campaign image
to product page.
The bottle, materials and lighting connect the advertisement with the shopping experience.
Explore the details.
Original imagery developed for this fictional business, showing the materials, atmosphere and visual direction behind the concept.
Which part interests you?
Choose an element to use as a starting point for your brief.
Your choices stay in this tab and carry into your brief. The link has no personal details.
From creative direction
to working demonstration.
ZXP developed the concept identity, product imagery, campaign stills and coded shopping demonstration, keeping the visual direction consistent across each part.
Original
concept work.
This is an internal portfolio project for a fictional business. It demonstrates design and functionality. No client endorsement or commercial results are claimed, and transactional features are simulations.
