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AUTOMOTIVE WEBSITE & BOOKING CONCEPT

Vale Auto Care

From service discovery to a booking request.

Try the sample experience

An original ZXP concept for a fictional business, combining a proposed creative direction with working demonstrations.

01 / THE WEBSITE EXPERIENCE

DETAILING & PROTECTIONThe care your car deserves.
FOR EVERY CAR. EVERY DETAIL.

For the love
of the drive.

Interior detailing, exterior care and paint protection. Thoughtfully done, from the first conversation to the final finish.

Explore detailing
A petrol blue coupe, fully visible in Vale’s warm, sunlit detailing studioTHE VALE APPROACH 01 / THE FINISH
01Interior careSeats, surfaces & the details in between.
02Exterior detailingA careful wash. A considered finish.
03Paint protectionFind the right finish for your car.

The brief, approach and deliverables

The brief

Present a premium detailing service clearly and make booking straightforward, with a practical approach to routine customer enquiries.

The design response

A petrol-blue identity and prominent automotive imagery establish the character. Clear service choices lead into coordinated campaign examples and a simulated booking journey.

What’s included

  • Original identity and responsive website concept
  • Coordinated search and campaign imagery
  • Interactive service and time selection
  • Simulated enquiry and booking confirmation

Explore the interactive concept

02 / THE NEXT STEPINTERACTIVE BOOKING SIMULATION

Less administration.
More attention to the customer.

Choose a service, explore a sample time and see how a booking journey can keep the next step clear.

A gloved Vale detailer carefully finishing the blue coupe's bodyworkFictional business. Services and appointment times are sample choices.
Find the right care for your car.
01 Choose a service
02 Choose a sample timeThursday / Illustrative availability

Explore the flow. No real appointment will be created.

ZXP’S ROLE

From creative direction
to working demonstration.

ZXP developed the concept identity, original imagery, page designs and coded demonstrations, including service selection and the sample booking experience.

PROJECT STATUS

Original
concept work.

This is an internal portfolio project for a fictional business. It demonstrates design and functionality. No client endorsement or commercial results are claimed, and transactional features are simulations.

ANOTHER BUSINESS. ANOTHER DIRECTION.

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A warm stone courtyard created for FORMECONCEPT PROJECT
ARCHITECTURE & INTERIORSFORME

A digital presence shaped by the architecture.

YOUR NEXT STEP

Make your service easier to choose.

Tell us what customers need to understand before they enquire and how your team handles the next step.